Matcha Brands: What 12 Shops Charge for a Standard Tin
We put every in-stock 20-40 g tin from 12 matcha brands side by side. Eight sell an entry tin at a dollar a gram or less – including the ones the taste tests call premium.
The Matcha Index tracks what Japanese tea actually costs in the West. We pull every listing from the online stores of the major matcha brands, price each one per gram and per bowl, and publish the numbers with the date we collected them. No brand pays to appear here, and the datasets are public.
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- What Matcha Actually Costs: Per Bowl, Per Tin, Per YearPer-gram and per-bowl prices across every shop we track.
- Matcha Brands: What 12 Shops Charge for a Standard TinTwelve brands' entry tins, priced side by side.
- “Ceremonial Grade” MatchaA marketing term with no Japanese standard behind it.
- The Seven Japanese Green Teas: Which to Try, What They Cost, How to Brew ThemSencha, gyokuro, hojicha, genmaicha and more, with the cost per cup.
Aiya Matcha prices: buy the bag, not the tin
Aiya sells the same ceremonial matcha as a 30 g tin and a 100 g bag. The bag costs 40% less per gram — $1.41 a bowl against $2.33.
Rocky’s Matcha prices: what a gram actually costs
Sixteen rocky’s matcha listings, priced per gram and per bowl from the shop’s own pages. The blue tin costs 80% more than the Osada for the same 20 grams.
Kettl Matcha: What to Buy, What a Bowl Costs, and Why It Went Up
Kettl matcha runs $2.25 to $4.50 a bowl depending on the tin size. What to buy, why the price tripled, and the 20 g trap to avoid.
Jade Leaf Matcha
Jade Leaf is 13-40% cheaper on Walmart than on its own site, and ten of its matcha products are sweetened mixes. What to buy.
The Seven Japanese Green Teas: Which to Try, What They Cost, How to Brew Them
Seven Japanese green teas from 62 cents to $4.00 a cup. Which to start with, what each costs, and the water temperature for each.
Sencha: What to Buy, What It Costs, and How to Brew It Properly
Sencha costs $0.90 to $1.58 a cup in the US. What to buy, the 70°C rule that fixes bitter tea, and what the steaming grades actually mean.
Hojicha: What to Buy, What It Costs, and Why You Can Drink It at Night
Hojicha runs $0.48 to $2.19 a cup. What to buy, why it’s the easiest Japanese tea to brew, and the one thing no label tells you.
Naoki Matcha
eBay and Walmart resellers charge 44-70% more than Naoki’s own shop for the same tins. What to buy and what the grades mean.
Rishi Matcha
Rishi’s ratings fell — but so did its chamomile’s. What did change is the price: up 36% to 78% since mid-2025.