Last updated: August 24, 2026
The Matcha Index (“we”, “this site”) respects your privacy. This page explains what data this site handles.
What we collect
We do not require accounts and do not ask for personal information. Like most websites, our hosting provider keeps standard server logs (IP address, browser type, pages visited) for security and troubleshooting.
Analytics
We may use privacy-conscious analytics (such as Google Analytics 4) to understand which articles are useful. Analytics data is aggregated and is not used to identify individuals. You can block analytics with standard browser tools and the site will work normally.
Advertising
This site may display advertising served by third-party vendors, including Google. Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this website or other websites.
Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies for personalised advertising by visiting aboutads.info.
If you are in the EEA, the UK, or Switzerland, advertising is served in accordance with applicable consent requirements.
Cookies
Cookies may be set by our analytics provider, and by third-party advertising vendors as described above. You can block or delete cookies with standard browser tools; the site will work normally without them.
Affiliate links
Outbound links are plain links; the site carries no affiliate links. If that changes, this section and the affiliate disclosure will be updated before any such link is published.affiliate disclosure.
Third-party content
We link to external sites (brand stores, publications, official sources). Their privacy practices are their own.
Contact
Questions about this policy: info@thematchaindex.com