Brands

We put every in-stock 20-40 g tin from 12 matcha brands side by side. Eight sell an entry tin at a dollar a gram or less – including the ones the taste tests call premium.

Aiya sells the same ceremonial matcha as a 30 g tin and a 100 g bag. The bag costs 40% less per gram — $1.41 a bowl against $2.33.

Sixteen rocky’s matcha listings, priced per gram and per bowl from the shop’s own pages. The blue tin costs 80% more than the Osada for the same 20 grams.

Kettl matcha runs $2.25 to $4.50 a bowl depending on the tin size. What to buy, why the price tripled, and the 20 g trap to avoid.

Jade Leaf is 13-40% cheaper on Walmart than on its own site, and ten of its matcha products are sweetened mixes. What to buy.

eBay and Walmart resellers charge 44-70% more than Naoki’s own shop for the same tins. What to buy and what the grades mean.

Rishi’s ratings fell — but so did its chamomile’s. What did change is the price: up 36% to 78% since mid-2025.

What to Buy, and What You Pay for Buying It in America:Ippodo’s cheapest tin is $1.10 a bowl — better value than its reputation suggests. What to buy and what the US shop costs you.