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Fuki Narita

Fuki Narita studied agriculture at Hokkaido University in northern Japan and writes The Matcha Index from Sapporo. The brand articles here are built from catalogue data collected from each seller's own store — every product, every size, every price — together with archived price histories where they exist. The spreadsheets behind each article are published in full so the arithmetic can be checked. This site measures what sellers publish; it does not review how the tea tastes. Buying and shipping these products back to Japan is not practical, so where taste is discussed the source is always named. More about the method →

Matcha Brands: What 12 Shops Charge for a Standard Tin

August 30, 2026 by Fuki Narita
Matcha brands priced side by side - 12 shops, 20-40 g tins

We put every in-stock 20-40 g tin from 12 matcha brands side by side. Eight sell an entry tin at a dollar a gram or less – including the ones the taste tests call premium.

Categories Brands

Aiya Matcha prices: buy the bag, not the tin

September 5, 2026August 30, 2026 by Fuki Narita
Aiya Matcha: buy the bag, not the tin — The Matcha Index

Aiya sells the same ceremonial matcha as a 30 g tin and a 100 g bag. The bag costs 40% less per gram — $1.41 a bowl against $2.33.

Categories Brands

Rocky’s Matcha prices: what a gram actually costs

September 5, 2026August 30, 2026 by Fuki Narita
Rocky's Matcha: what a gram actually costs — The Matcha Index

Sixteen rocky’s matcha listings, priced per gram and per bowl from the shop’s own pages. The blue tin costs 80% more than the Osada for the same 20 grams.

Categories Brands

Kettl Matcha: What to Buy, What a Bowl Costs, and Why It Went Up

September 5, 2026August 27, 2026 by Fuki Narita
Kettl matcha: 20 gram tins run from $1.30 to $7.50 a gram

Kettl matcha runs $2.25 to $4.50 a bowl depending on the tin size. What to buy, why the price tripled, and the 20 g trap to avoid.

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Jade Leaf Matcha

September 5, 2026August 27, 2026 by Fuki Narita
Jade Leaf Matcha: six products are tea, ten are drink mixes

Jade Leaf is 13-40% cheaper on Walmart than on its own site, and ten of its matcha products are sweetened mixes. What to buy.

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The Seven Japanese Green Teas: Which to Try, What They Cost, How to Brew Them

September 5, 2026August 26, 2026 by Fuki Narita
Japanese green tea: the seven types and what they cost

Seven Japanese green teas from 62 cents to $4.00 a cup. Which to start with, what each costs, and the water temperature for each.

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Sencha: What to Buy, What It Costs, and How to Brew It Properly

September 5, 2026August 26, 2026 by Fuki Narita
The Matcha Index — across 299 sencha listings from seven sellers, only five name the medium steaming grade

Sencha costs $0.90 to $1.58 a cup in the US. What to buy, the 70°C rule that fixes bitter tea, and what the steaming grades actually mean.

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Hojicha: What to Buy, What It Costs, and Why You Can Drink It at Night

September 5, 2026August 26, 2026 by Fuki Narita
The Matcha Index — across 143 hojicha listings from fifteen sellers, only six say their own tea is made from bancha

Hojicha runs $0.48 to $2.19 a cup. What to buy, why it’s the easiest Japanese tea to brew, and the one thing no label tells you.

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Naoki Matcha

September 5, 2026August 26, 2026 by Fuki Narita
Dark green card reading: $24.99 or $40.98 — same tin, other name.

eBay and Walmart resellers charge 44-70% more than Naoki’s own shop for the same tins. What to buy and what the grades mean.

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Rishi Matcha

September 5, 2026August 25, 2026 by Fuki Narita
Rishi matcha review ratings and price history

Rishi’s ratings fell — but so did its chamomile’s. What did change is the price: up 36% to 78% since mid-2025.

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