Fuki Narita

Fuki Narita studied agriculture at Hokkaido University in northern Japan and writes The Matcha Index from Sapporo. The brand articles here are built from catalogue data collected from each seller's own store — every product, every size, every price — together with archived price histories where they exist. The spreadsheets behind each article are published in full so the arithmetic can be checked. This site measures what sellers publish; it does not review how the tea tastes. Buying and shipping these products back to Japan is not practical, so where taste is discussed the source is always named. More about the method →