Starbucks dropped the sugar from its matcha powder in January 2025, and searches for unsweetened matcha are up 175% in a year. The sweetened-vs-unsweetened map of the market.
Every brand that sells a dedicated latte or barista matcha prices it between $0.18 and $0.77 per gram. The full table, what blind tests crowned, and what 231 buyer reviews say.
A bowl of matcha costs about $2.00. A daily habit is $321 to $1,336 a year — still less than a café latte habit.
What It Actually Means:There is no ceremonial grade. The label appears on matcha from 28 cents to over a dollar a gram. What to look at instead.