Japan’s government data shows Kyoto plants a different set of tea cultivars than the rest of the country — 49% Yabukita versus 64% nationally. What cultivar names on a matcha tin mean, and what they cost.
Starbucks dropped the sugar from its matcha powder in January 2025, and searches for unsweetened matcha are up 175% in a year. The sweetened-vs-unsweetened map of the market.
Every brand that sells a dedicated latte or barista matcha prices it between $0.18 and $0.77 per gram. The full table, what blind tests crowned, and what 231 buyer reviews say.
We priced every matcha in 12 brands’ stores — 154 products from $0.05 to $7.50 per gram. The full price map, what a fair price is by use, and what your habit costs per year.
“Ceremonial grade” isn’t a regulated standard — so we priced 29 powders that carry the label, from $0.28 to $4.40 per gram, and counted what 1,762 verified buyers actually talk about.