{
  "dataset": "The Matcha Index — label disclosure audit",
  "collected": "2026-08-25",
  "listings": 133,
  "brands": 11,
  "note": "A listing counts as disclosing a trait if any of these patterns appears in its title, body HTML, product type, or tags. Patterns are regular expressions; \\b marks a word boundary. This measures disclosure, not accuracy.",
  "terms": {
    "harvest": [
      "1st harvest",
      "april harvest",
      "early harvest",
      "early spring",
      "first flush",
      "first harvest",
      "first pick",
      "first spring",
      "first[- ]crop",
      "first[- ]harvest",
      "harvested in",
      "ichiban",
      "may harvest",
      "nibancha",
      "second harvest",
      "shincha",
      "spring blend",
      "spring harvest"
    ],
    "cultivar": [
      "\\bcultivars?\\b",
      "asahi",
      "fushun",
      "gokou",
      "hon ?usu",
      "hoshun",
      "kanaya",
      "komakage",
      "koshun",
      "meiryoku",
      "narino",
      "okuhikari",
      "okumidori",
      "okuyutaka",
      "saemidori",
      "sakimidori",
      "samidori",
      "sayamakaori",
      "seimei",
      "tsuyuhikari",
      "uji ?hikari",
      "ujihikari",
      "yabukita",
      "yamanoibuki"
    ],
    "region": [
      "\\buji\\b",
      "aichi",
      "asahina",
      "chiran",
      "fukuoka",
      "gokasho",
      "hoshino",
      "kagoshima",
      "kirishima",
      "kohata",
      "kyoto",
      "mie\\b",
      "miyazaki",
      "nagasaki",
      "nara\\b",
      "nishio",
      "sayama",
      "shibushi",
      "shiga",
      "shirakawa",
      "shizuoka",
      "tsuchiyama",
      "tsujiki",
      "ujitawara",
      "wazuka",
      "yame"
    ],
    "stone": [
      "granite mill",
      "ishiusu",
      "stone[- ]?ground",
      "stone[- ]?mill"
    ],
    "shade": [
      "20 days",
      "21 days",
      "covered cultivation",
      "kabuse",
      "shade[- ]?grown",
      "shaded",
      "shading",
      "tencha"
    ],
    "date": [
      "best before",
      "best by",
      "expiration",
      "expiry",
      "harvest date",
      "milled on",
      "packed on",
      "production date",
      "use by"
    ],
    "ceremonial_label": [
      "ceremonial"
    ],
    "premium_label": [
      "premium"
    ]
  }
}